Sunday, March 15, 2009

Lacoste

20 century the beginning of 30 s, France the RENE LACOSTE of the tennis famous general with tough and resilient of perseverance and superb ball skill, defeat to claim leadership world at that time in an international championship of the United States contestant, is a time for France to obtain the laurel wreath of this item.The outstanding performance of the LACOSTE and success, make rich at the race of France people such as Chi as crazy adoration.

The LACOSTE win opponent by the stubborn spirit of bite at not to put as the crocodile on the ground, people adoration pair of he is with the nickname of crocodile. The LACOSTE is on the match field wont dress the mesh of net knit a method of sport dress, those adorer also his the type see as the in the wake of target.
1933, the LACOSTE withdraw a sport world.He treat the public s adoration to him as the opportunity for start a business, decision establish a LACOSTE company, take crocodile as trademark, embroider in the mesh of net knit a method of sport dress up, carry on large quantity quantity to produce devotion market.In the product before appear on market, he it defeat the photograph of tennis contestant in the United States at that time big do advertisement.Because the mental state been looked forward to success adoration famous general influence , once this kind of clothing appear on market and become big to get success.